Ah Yes, now you’re talking. As a kid who became a teenager by the end of the decade, this was my time to enjoy a childhood of chocolate. And now get to write about it nearly 40 years later. So, here are my personal memories of 1970s chocolate bars.
My personal favourite chocolate bar – perhaps influenced by the tv adverts – was Nestle’s Texan.
‘Sure is a mighty chew’ was the catch line for this chewy nougat and toffee bar which was briefly back on the shelves in 2005. The cartoon tv ads usually featured a US cowboy who spoke the famous line with a Clint Eastwood mock accent. Often he’d be tied to a cactus plant out in the desert surrounded by Mexican bandits. ‘What is your last request?’ the captain of the firing range would ask before giving the order to shoot. Cue, some hours later, to a sunset, with the bandits by now fast asleep and the cool cowboy still chewing his Texan bar. Cactus plant uprooted, he’d then walk equally slowly into the distance.