Nostalgia is always with us; like an ocean wave that keeps coming back. Like a prized keepsake, it’s passed down from one generation to the next. Think of it like the gift in a family game of pass the parcel. It goes through so many hands and there are so many layers to unwrap. And, all too often, the anticipation rarely matches up to the final product.
At the core of nostalgia is the compulsion to relive and then share our childhood memories with our children and the next generation; ‘this is what it was like for us, son!”. Safe in the knowledge that they’ll do exactly the same when the time comes with their children. So, like traditional sweets, nostalgia is about all sharing. Sharing the memory, sharing the moment, sharing the bag of barley sugars. Like that game of pass the parcel, it needs to be passed round and handed down.